New Colorado Logo
Hey, that’s what I said.
After a long process, and frankly, design by committee, Colorado ends up with a new branding logo that is… basic, plain, cliche, blah. Take your pick.
It cost $1.1 million in real dollars and $1.5 million in “pro-bono work.”
It’s a mountain (shocker) with a CO on it (the official state abbreviation). The color is the same green that’s been on the basic license plate since I was in elementary school. For all of that money and time, one has to wonder, couldn’t the local 4th graders have come up with basically the same thing?
Here are a couple of articles about it if you are interested in looking further into it: