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New Colorado Logo

“Uninspiring.”

Hey, that’s what I said.

After a long process, and frankly, design by committee, Colorado ends up with a new branding logo that is… basic, plain, cliche, blah. Take your pick.

colorado logo brand

It cost $1.1 million in real dollars and $1.5 million in “pro-bono work.”

It’s a mountain (shocker) with a CO on it (the official state abbreviation). The color is the same green that’s been on the basic license plate since I was in elementary school. For all of that money and time, one has to wonder, couldn’t the local 4th graders have come up with basically the same thing?

Here are a couple of articles about it if you are interested in looking further into it:

Logo Design Love

and

The Denver Post

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