Well, that was fast. Sort of.
It seems that today, just three short days after deciding to get myself ranking higher for my own name, my brianenelson.com website comes back as the #1 Google search result if you search for brian e nelson in quotes. Things haven’t changed much in searches for brian nelson or, ironically, in searches for brian e nelson without the quotes.
I do my searches inside of an Incognito privacy mode on Google Chrome in order to remove the “personalization” factor in Google’s search result rankings. I can’t help but wonder if that isn’t enough. I think I’ll try again with a blank profile later this week when I set up my freelance writing office in a Starbucks. Interestingly, enough, the same search brings back this website and my last post about Brian E Nelson the writer and how I would be using things, like this WordPress.com blog to get myself up higher in searches for my own name. That shows just how meaningless this particular feat is. Without trying to link here (other than the existing links to the homepage) that post ended up #8.
Of course, that means that no one else is trying to rank for this particular “keyword”. That makes sense considering that there is no real value in it, which is why I never tried before either. As vanity projects go, I’ve seen much worse. Besides, there is always the possibility that someday I will take to someone about what I do for a living. (I’m a freelance writer.) I will tell them my name, of course, because that is how you introduce yourself to someone. And, I will also tell them the name of my writing business, because after name, where you live, and how you know the host, the next small talk items on the standard conversation checklist is, “What do you do?”
Some time will pass and there will be a need in that person’s sphere of influence for a professional freelancing writer and he’ll remember my name. Or, more likely, he’ll ask the host. I’ve got kind of an easy to describe physical build, so this happens a lot to me. (“He was the tall guy with…”) He’ll also remember that I had a funny and/or clever business name. Something about snow and an animal, but it won’t be close enough to get him to me in a search. (My business is called Arctic Llama.) So, he’ll get my name from the host or the name of someone who knows me well enough to know my last name, and he’ll type in Brian Nelson.
He’ll know it is a wild goose chase, but he’ll try it out just in case. And, there, on the first page of Google search for brian nelson will be Brian E Nelson professional writer in one form or another. He’ll think, “That must be him,” and a few clicks later he’ll be at one of my websites with a link to my writing business, or maybe he’ll go straight to my freelance financial writer page or to my freelance writing samples.
Either way, he’ll have a name and number, I’ll have a new writing gig, and this whole excercise will turn out to be a worthy one after all.
I’ll keep you posted.